Special Note: ‘6 WORDS’ can break down into 6 BIG WORDS…
Or 2 GROUPS OF 3 WORDS…
Or 3 GROUPS OF 2 WORDS!

I thought I’d provide you some ‘YEAST’ for your ORGANIZATION’S 6-WORD MESSAGE.
• One of the best MESSAGES ever:
SAVE LIVES. REDUCE INCIDENCE. IMPROVE QUALITY.
This is the American Cancer Society’s WHY.

Here’s their 6-Word WHAT and HOW.
HOPE. PROGRESS. ANSWERS.
RESEARCH. EDUCATION. SERVICE.

*It doesn’t get any better than this. You can have a conversation/dialogue for hours around the 6-Word WHY and 3-Word WHAT plus the 3-Word HOW.

• Ohio Wesleyan University
6-WORD PURPOSE:
EDUCATING OUR STUDENTS FOR LEADERSHIP (&) SERVICE.

6-WORD PRIORITIES:
STUDENT LIFE. EDUCATIONAL EXPEIENCE. FINANCIAL STABILITY.

• Colorado College
What follows is 9 words but, still, 3 groups of 3 Words to capture an entire mapping process and agenda for a $300 Million Fundraising Initiative is pretty concise.
RIGOROUS INTELLECTUAL EXPERIENCE.
DIVERSE RESPECTFUL COMMUNITY.
NEXT GENERATION CAMPUS .

The Funding Priorities are then built around:
FACULTY. STUDENTS. CAMPUS.

• A Senior Community Center
TRANSFORM (THE) AGING EXPERIENCE.
(AROUND) HOME. HEALTH. MEALS.

Here are some 6-WORD MESSAGES within FOR IMPACT/THE SUDDDES GROUP:

• CHANGE (THE) WORLD through FOR IMPACT LEADERS
• CHANGE (THE) WORLD by SPEAKING. TRAINING. COACHING.

*Even our FOR IMPACT Point OF VIEW can be summarized in 6 Words:
IMPACT DRIVES INCOME. GO. JUST ASK.

BONUS: Here’s our ENTREPRENEURIAL MANTRA in 6 WORDS:

THING BIG. BUILD SIMPLE. ACT NOW.

*This works for every For Impact Organization, Social Entrepreneur and For Impact Leader.

Postscript: HAIKU. As I was writing out these examples, I was thinking about the similarity of these 6 Words to practicing the Japanese art of Haiku.

Haiku is a form of Japanese poetry consisting of 3 lines, made up 5, 7 and 5 syllables each.

One year ago (August of 2007), Nick and I were in the Grand Canyon rafting the Colorado River… and practicing our Haiku. Here is one of mine that captured the entire day’s activities for 14 straight days.

WAKE. EAT. RI•VER. HIKE.
EAT. RI•VER. HIKE. RI•VER. CAMP.
WRITE. PUS H•UPS. EAT. SLEEP.

Two great blogs also explore the realm of simple poetry. Katya’s Non-profit Marketing Blog held a competition to see who had the best nonprofit marketing haiku. You can see the winning entry here. Nonprofit Quarterly wrote this article on the topic, and more examples are here.

THAT GRAB YOUR ATTENTION!!!

(Everyone gets 3,000 marketing ‘messages’ a day; 1,000,000 a year!)
“STAY ON MESSAGE!!!”

(One, and only? Lesson from world of politics!)

In our world, that means someone can say, “not now” or “not a priority” for legitimate reasons, but never because they didn’t UNDERSTAND the VISION/MISSION/ MESSAGE!!!

“WE CAN’T POSSIBLY DO WHAT YOU’RE SUGGESTING, TOM. WE ARE JUST ‘TOO BIG’, ‘TOO IMPORTANT, TOO COMPLEX’.”
“OH, YEAH?”

*It takes us 3 pages just to “introduce” our organization as a preface to a 30-page proposal or grant request!!! (for $10,000!!!)
TAGLINES . BATTLE CRIES . AHA!!!
“We’ll put a man on the moon before THE end of decade.”
“I have a dream.”
“Life, Liberty and the Pursuit of Happiness.”
“He’s not heavy, he’s my brother.”
“1,000 Points of Light.”
“Just Do It.”
“Like a Rock.”
“Live to Ride. Ride to Live.”
Bottom line: WHAT’S your MESSAGE???
P.S. There are 130 words since Simplicity, Brevity, Clarity.
Note: Please send me more messages, taglines, battle cries that MOVE you or your organization.