 | ‘Not-For-Profit’ Word Association Running Time 2:04 |
Point of View
3 Big InsightsRunning Time 4:22 | Download Worksheet (doc) | View Transcript
Tom’s Been in the development industry for over 30 years, and since the founding of For Impact | The Suddes Group, has been involved in over 300 campaigns and raised over $1 Billion on behalf of ‘non-profit’ organizations.
From this experience, there remains three universal truths for all organizations. These can be summarized on a napkin:
1. Stop defining yourself in the negative. Instead, focus on what you are for: (your) Impact.
2. Impact Drives Income
3. Just Ask.
1. Describe your organization?
2. Write down the first Napkin Insight:
3. What impact do you (your organization) make on the world/your world?
4. Is there a difference between your answers to questions 1. and 3.?
5. Write down an experience of when someone was personally impacted by your organization.
6. Write down the second Napkin Insight:
7. We’re not in the _____________ business, we’re in the _________________ business.
If we clearly, concisely, communicate our _____________, our income will_____________.
8. Write down the third Napkin Insight:
9. Sit down with a co-worker, volunteer, or friend of the organization.
Share how you (your organization) impacts others.
Share the story you wrote down for question 5. with them.
Ask them how they became involved with your organization.
Do they have any favorite memories or stories?
Write down your impressions, thoughts, and feelings about this conversation. What went well?
Was anything awkward or uncomfortable?
Point of View:
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| Leave Here And Do These Three Things Tom challenges Boot Camp attendees (and everyone) to do three things as they leave Boot Camp: Think Big, Build Simple, Act Now |
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| Act Now: Just Go Do It!!! Ask. Now. Just Go! Get Out Of Your Office and go do it!! Just Ask!!! |
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| Think Big: “Cure Cancer” What do you think of when you hear “Think Big”? One Training Camp attendee’s answer to this question serves as a great example of how to think big. |
| …But All The Books Say I Have To Do Cultivation?!? Nick Emphasizes why you shouldn’t spend 3 years ‘cultivating’ your donors to make sure they’re ready for you to ask them for money. |
| Share The Story & Present The Opportunity It can really be that simple. |
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| Think (Change The World) Big Nick shares a story around Steve Jobs to illustrate how someone things really really big. |
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| Many Causes, One Driving Factor Running Time: 2:47 | Listen Online Nick lists several examples of the variety of organizations he works with. And there are some things that are universally true for all of these organizations. |
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| Napkin As A Symbol Of Simplicity The napkin has become a symbol of simplicity for the For Impact world. |
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| Redesign A group discussion on what Tim Kight’s quote means to them, and also, since there are mostly start-up organizations or new campaigns… what redesigning the non-profit ‘norm’ is. |
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| Charitable Gifts vs. Philanthropic Investments ‘Charity’ is when we give to alleviate our own ills/needs/guilty conscience. ‘Philanthropy’ is when we give to alleviate someone else’s ills/needs. |
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| How Would You Spend $1M? Be able to vocalize, succinctly, what your organization would do with a million dollars. (Trust me, people won’t give you a million until you can have a good plan on how you would effectively use it!) |
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| What Is Your Net Revenue For Special Events? factor in the planning time, set up costs, staff costs, volunteer time… now what’s the net revenue that the event brings in? |
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| You’re In Sales… (Get Over It) What does it mean to be in sales? |
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| Story Around Asking Questions Running Time 3:09 | Listen To Audio |
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| Jim Collin’s Bus Analogy Basically you need to: ‘Get the right people on the bus, the wrong people em>off the bus, and the right people in the right seats. When you have that, you can drive the bus anywhere. Now, I realize this is easier said than done, but trust me, when someone’s on the wrong bus… they know it. It’s easier to change people than to change people. |
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| Introduction Teleseminar: How To Fund Your Vision Nick Fellers, President | May 15, 2008 MP3 File | Call Notes In this teleseminar we share: A refreshing look at fundraising |
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| Schedule Visits… Not Appointments Running Time: 1:00 min | Listen Online Tom makes a point around why ‘appointments’ is a bad word to use in fundraising. Try ‘visits’ instead. |
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| ‘Special Events’ Are Horrible Fundraisers This ‘Star Bazzaar’ serves as a perfect example of why ’special events’ are HORRIBLE fundraisers. |
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| Simplify By Thinking In Threes Running Time: 0:49 | Listen Online It’s important to work, talk, think in threes. This is a well known rule of thumb for speakers and writers, and very important idea when you go to simplify your message. |
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| Thinking Bigger Is Easier Than You Think It’s easier to go out and talk about the big picture and transformation with investors than it is for little tiny incremental mediocre increases. If you’re with the right person, it’s a game changer. |
| Maximize Relationships Fourth of Eight Point Of View Training Videos, Tom dives into maximizing relationships (as opposed to just making transactions). |
| Change Your Vocabulary Tom goes deeper into the first big insight by discussing vocabulary changes that will help you change the way you think, act, and ultimately fund your vision. |
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| 3 Big Insights Tom Suddes goes through For Impact’s ‘napkin’ message: Stop being ‘not-for-profit’ and be ‘For Impact’; your impact drives your income (not the other way around); and Just Ask! |
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| Think Big, Build Simple, Act Now Second of eight point of view training videos, Tom discusses thinking big, building simple and acting now! |
| You’re In Sales, Get Over It Sixth of eight point of view training videos, Tom goes deeper into the third big insight: Just Ask. He reminds you that you are in sales, and discusses sales team, sales process, and sales attitude. |
| A Top-Down Approach Seventh of Eight Point Of View Training Videos, Tom teaches a top-down approach, and introduces the concept of 97/3. |
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| Conclusion In this eighth and final video in the point of view series, Tom summarizes the concepts in the for impact point of view. |
| Holistic Funding Model Running time: 14:26. Tom Suddes walks you through a new funding model. Built on a foundation of relationships. The triple ask (for operations, projects and endowment). |
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| The For Impact Message As Shared At Training Camp The For Impact Point of View as shared at Training Camp. |
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