The For Impact Campaign Manifesto – Outline


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Selected contents from the For Impact Campaign Manifesto:

  • The For Impact Point of View – Impact drives Income
  • A look at a quantum leap culture in your organization.
  • Nine Guiding Principles for your Campaign
    1. Change your vocabulary
    2. Think big
    3. Build simple
    4. Act now
    5. Discover talent ‘n teams
    6. Focus on relationships
    7. Do the math
    8. Commit to sales
    9. Just ask
  • Feasibility studies vs. leadership consensus building
  • How to generate stakeholder involvement and buy-in
  • Time saving, practical advice bits:
    • Skip the five-year strategic plan in a binder
    • Don’t cycle-up/cycle-down… fundraising never stops
    • Sell the big picture (not a building/endowment/capital)
  • How to move from major gifts to leadership gifts to transformational gifts
  • Resolving the annual fund / campaign overlap
  • How to effectively use board and leadership
  • How to build your campaign team
  • Challenging traditional methodologies:
    • Why board members should not ask friends for money.
    • How to skip cultivation and maximize relationships now.
    • instilling a ’sales process’ for real results
  • Additional thoughts on:
    • Attitude (especially in campaign time)
    • How to be productive
    • Leadership
    • Speed
    • Entrepreneurship in a campaign
    • Prototyping, Failing and Simplicity
  • Included: Sample campaign funding plans


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