The For Impact Campaign Manifesto – Outline
Selected contents from the For Impact Campaign Manifesto:
- The For Impact Point of View – Impact drives Income
- A look at a quantum leap culture in your organization.
- Nine Guiding Principles for your Campaign
- Change your vocabulary
- Think big
- Build simple
- Act now
- Discover talent ‘n teams
- Focus on relationships
- Do the math
- Commit to sales
- Just ask
- Feasibility studies vs. leadership consensus building
- How to generate stakeholder involvement and buy-in
- Time saving, practical advice bits:
- Skip the five-year strategic plan in a binder
- Don’t cycle-up/cycle-down… fundraising never stops
- Sell the big picture (not a building/endowment/capital)
- How to move from major gifts to leadership gifts to transformational gifts
- Resolving the annual fund / campaign overlap
- How to effectively use board and leadership
- How to build your campaign team
- Challenging traditional methodologies:
- Why board members should not ask friends for money.
- How to skip cultivation and maximize relationships now.
- instilling a ’sales process’ for real results
- Additional thoughts on:
- Attitude (especially in campaign time)
- How to be productive
- Leadership
- Speed
- Entrepreneurship in a campaign
- Prototyping, Failing and Simplicity
- Included: Sample campaign funding plans
