Nike Mission
Tom Suddes | August 19, 2010
“TO BRING INNOVATION AND INSPIRATION TO EVERY ATHLETE IN THE WORLD!”
WOW!
Mark Parker, in a great cover story for FAST COMPANY magazine (September), says this is his new Mission Statement. Compare it to the previous one. “To be the #1 sports and fitness company in the world.” Ugh!
3 Simple Things:
INNOVATION AND INSPIRATION… TO EVERY ATHLETE… IN THE WORLD!
You’ve probably read or heard my soapbox ranting on No More MISSION STATEMENTS!
Parker/Nike’s INNOVATION and INSPIRATION is a great VISION STATEMENT. It’s a MESSAGE. It’s got PURPOSE. It can MOTIVATE and INSPIRE not just athletes, but the 33,000 employees!
I love it.
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About For Impact
We help "nonprofits" fund their visions through training, coaching and consulting based on 25+ years of experience and $1Billion+ raised directly and $1Billion via coaching/training. For Impact is also our message, our commitment and a movement.
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