Senator Brown: Authenticity
Tom Suddes | January 22, 2010
Set your politics aside. Most of the pundits agreed that one of the keys for his victory was his AUTHENTICITY. ‘Tell it like it is – drive an old pick-up truck – get out in the streets with the common man/woman.’
In our FRAMEWORK for the Presentation… that word AUTHENTICITY is in gold and it hangs above the triangle of DISCOVERY – SHARE THE STORY – PRESENT THE OPPORTUNITY.
As I told the group in Ireland last week, ‘AUTHENTICITY’ is the magic elixir/secret sauce of great presentations.
You cannot mess up a visit or presentation as long as you are AUTHENTIC.
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J. - January 25th, 2010 9:31 am
Authenticity should follow a person not only in front of, but behind the camera as well. Authenticity is walking the walk at all times, because it’s who you are “all the time.”
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