Daily Nuggets: Blog
Funding ideas, motivational nuggets and stories from For Impact.

The Just Ask Strategy

Tom Suddes | June 17, 2009

I wanted to share our JUST ASK STRATEGY with everyone engaged in the For Impact world.

THE FOR IMPACT JUST ASK STRATEGY
(It’s SIMPLE, not easy.)

Get a VISIT

NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)


With a QUALIFIED PROSPECT/POTENTIAL INVESTOR

NOT A DONOR (THINK ‘Blood/Organ’!)


To do DISCOVERY

NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)


To SHARE THE STORY

NOT MORE INFORMATION (THINK ‘glazed eyes’!)


To PRESENT THE OPPORTUNITY

NOT ASK FOR MONEY (THINK ‘Beggar’!)


SHOULDER-TO-SHOULDER

NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)


To FUND THE VISION!!!

NOT HELP TO ‘SURVIVE’ (THINK UGH!)

VOCAB, WORDS, FRAMING have a huge impact on your ATTITUDE and ACTION!

Think about getting an appointment with a donor to overwhelm them with information and ask them for money.

No wonder no one will meet with you. :)

P.S. Here’s how it works for the For Profit world. Your Board Members will ‘get it’.

THE FOR PROFIT JUST ASK STRATEGY
(It’s SIMPLE, not easy.)

Get a VISIT

NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)


With a QUALIFIED PROSPECT/POTENTIAL INVESTOR

NOT A SUSPECT (THINK ‘Crime’!)


To do DISCOVERY

NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)


To SHARE THE STORY

NOT MORE INFORMATION (THINK ‘Glazed Eyes’!)


To PRESENT THE OPPORTUNITY

NOT MAKE A ‘SALE’ (THINK ‘Used Cars’!)


SHOULDER-TO-SHOULDER

NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)


To PROVIDE A SOLUTION!!!

NOT SELL SOMETHING (THINK UGH!)


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One Comment So Far

  • Nechemia - June 18th, 2009 7:25 pm

    you might like this for your next strategic email… do you still do those?

    Reply

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