Be Like Harley Davidson, Embolden Your Message In These Times

Tom Suddes | November 25, 2008

THE OTHER SIDE OF FEAR IS COURAGE.

The other end of Wall Street connects with millions of better roads, all leading from the stink of greed and billion dollar bankruptcies. If it was all just a casino, where were the complimentary cocktails? Metal is our currency. Its value is on the rise, even as wealth on paper spontaneously combusts. So we’ll still lend to those putting in long days. The American ideal of work and reward does not diminish with the stock market.

SCREW IT.

LET’S RIDE.

*This was a full page ad from Harley-Davidson. You can view an interactive version online at Harley-Davidson’s Website. Their normal ‘MESSAGE’, which is on the side of my bike and many people have as a tattoo, is:

LIVE TO RIDE.

RIDE TO LIVE.

This new ‘MESSAGE’ is a direct response to what’s going on in the world today but still incorporates the idea of ‘RIDE’.

What is your MESSAGE in these times???

*If you’re struggling, try this with your INVESTORS:

‘LIVE TO GIVE. GIVE TO LIVE.’

Email This Nugget | Comment

Tags: Communicate Your Case, economy

2 Comments So Far

Steve Elder - January 27th, 2009 12:40 pm

Really great message guys. Loved this.

KEEP IT ROLLIN’!

[Reply]
Art Horne - January 28th, 2009 8:16 am

Dead on. We must keep “relationship” front and center. This is not a time for timidity but for courage. These days show our mettle. They clarify what our motives really are.

Keep asking, giving, loving, living!

[Reply]