The Year of Authenticity
Posted by: Tom Suddes January 7, 2008
(Almost) everything I read over the holidays was talking about ‘AUTHENTICITY’ as the buzz word/watch word of 2008.
- In politics . Many op-ed pieces and articles were referring to 2007 as a year of “cynicism”… and that the key to voter connection in 2008 was going to be AUTHENTICITY . (I know. ‘Authenticity’ and politics is an oxy and a moron. But wouldn’t it be great to have our politicians be authentic, sincere, real, etc.?)
- In business . Management gurus, authors and business leaders are all touting the value of being AUTHENTIC .Jim Gilmore and Joe Pine (authors of one of my favorite books The Experience Economy
) just came out with a brand new book titled Authenticity. What Consumers Really Want
- In life . I read some fascinating books over the holidays on entrepreneurism and the entrepreneur’s life. One of my favorites is LIVE WHAT YOU LOVE: Notes from An Unusual Life
Soooooooooo………. make 2008 your year of AUTHENTICITY in your Organization. In your Development/Investor Presentations. And in your Life.
Learn how to apply these ideas. Join a growing community of For Impact leaders.
NEW - For Impact Funding Support Network.
NEW - For Impact Funding Support Network.
-
Just Added
Tom Suddes Video sharing the For Impact Point of View
Two-Day Training Camps:
Transform your funding. 2008 schedule now available.
- September 3-4
- September 25-26
- October 22-23
Tom Suddes' Book
Campaign Manifesto. 33+ Years of campaign wisdom in one guidebook. Save thousands of dollars and months of planning.
Free This WeekFor Impact Nuggets Daily
We publish Daily Nuggets including articles, examples and podcasts. Click on 'nuggets' at page top or get the feed.
