Altitude: For visits, business and board meetings
Posted by: Nick Fellers July 17, 2007
Altitude - for your board meetings, business, presentations and, well… everything!
We want to remind you of one great framework that will change the way you run meetings, provide coaching/counsel and order your presentations. It may even change the way you do business.
(In its simplest form):
| 30,000′ | The WHY | Vision |
 |
Think ‘big picture / blue sky’. Planes fly at 30,000′. |
|
| 14,000′ | The WHAT | Strategy |
|
Think ‘top of the mountain’. | |
| 33′ | The HOW | Tactics |
| Think ‘nap of the earth’ (NOE). | ||
As this applies to your MESSAGE:
You are so immersed in your programs that you want to talk about the HOW (programs) at 33′. You need to stop! Go back up to 30,000′ and start with the WHY (your purpose, cause, message, etc.). If someone doesn’t understand or buy-in at the 30,000′ level then there is NO POINT in dropping down to 14,000′ (or 33′!).
As this applies to your PRESENTATION FLOW (on a visit):
Use this to create call flow. Start at 30,000′, then continue to 14,000′ and then 33′.
As this applies to your BUSINESS or ORGANIZATION:
WHY are you in business? WHY are you in this funding campaign? Answer this at the 30,000′ level. We challenge you to take five minutes and answer this question right now. To make a point: 50% of those reading this email cannot answer the WHY question. 98% can’t answer it clearly and concisely. If you have no clue, then drop everything and call a time-out.
“There is nothing so useless as doing efficiently that which should not be done at all.”
- Peter Drucker
As this applies to BOARD MEETINGS:
Run these at 30,000′… occasionally dipping down to 14,000′. A board meeting should never get to 33′ (even though many run at three inches!!!).
There are literally so many WOW ideas as you start applying the altitude framework.
Let us know how this applies to you, your plan, or your organization.
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